One of the most important public projects of the foundation will be the Biennale of Private Collections, which it plans to hold and curate at various museum and cultural venues in Nizhny Novgorod from 2024.
In November 2023, the New Collectors Foundation began its work in Moscow. Its mission is to create a platform to support, customize and strengthen ties between all participants in the modern cultural process. One of the most important public projects of the foundation will be the Biennale of Private Collections, which it plans to hold and curate at various museum and cultural venues in Nizhny Novgorod from 2024.
Participants

Author: Alexandra Orlov
The project team includes: Marina Loshak — curator, collector; Ekaterina Lapshina — CEO of ERA Capital, philanthropist, collector; Anton Belov — director of the Garage Museum of Modern Art, collector; Mikhail Kamensky — art critic, curator of the archival collection of materials on the history of Russian art of the second half of the twentieth century; Anton Kozlov — collector, the author of the YouTube channel “While everything is at home with Anton.”
“For each of us, the popularization of the idea of collecting is a missionary and educational activity. Our foundation is a non—profit institution, and everything that collectors will invest in it will be directed to the realization of the foundation’s mission.”
Stunt
Through exhibitions and other formats, the foundation plans to focus the attention of a professional and wide audience on the figure of the collector as the main participant in the development of the art market and the cultural process. Collectors will receive systematic expert and educational support at all stages of the formation of the collection: from the concept of the collection and its development strategy to technical and legal issues.